Data for decks
Data for dashes
Data for decisions

We support your business initiatives and A/B testing with strategic planning, data analysis and executive-ready reporting

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Optimization support to lift your business

A/B testing is more than just splitting your website traffic. We help prioritize what to test and how to test across your customer journey. Then we analyze the results to deliver clear recommendations for company decision-makers.

EXPLORE OUR SERVICES

We expand your team's skills and capacity.

As you plan, launch or manage your company's optimization initiatives for ecommerce, you could probably use a hand. Or lots of hands. We're here as an extension of your team every step of the way for whatever you need. Providing fresh consumer research, diving into the analytics, creating a testing roadmap, developing test requirements, building creative assets, synthesizing results, crafting reports and presentations — our team complements your team. For any platform you may be using to do A/B testing and for any ecommerce sales channel, we can support your efforts with best practices and lessons learned. Let's optimize your optimization initiatives.

The data tells the story of what your customers really want.
We help you act on that story.

Chris Tauber, MBA

Founder / Chief Analyst

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What we do best

We reveal the insights in your ecommerce data to help inform and manage your A/B testing and optimization initiatives.

The Secret Sauce ---------

D4D Optimization blends together analytical and creative skills like no other team. We know how to crunch the numbers and how to show a story.

SCHEDULE A CONSULTATION

We'll discuss at your convenience and provide you with the service details, time and costs involved.

START THE PLAN

Our team will strategize on how to best help you accomplish your goals and put together the next steps.

Find out more

Let's see how our team can help yours. Use the form below and request a consultation today.

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  • OPTIMIZATION STRATEGY

     

    Optimization Strategy

    Whether you're early in the A/B testing learning curve or far along, our team helps turbocharge your efforts. We work with you on an overview of your customer journey to identify painpoints and opportunities. Then we customize an optimization roadmap aligned to your strategic objectives. If your business is early on the curve, we'll plot out a series of simple tests for quick wins to build momentum. If you're farther along, we'll broaden your capabilities to increase your testing velocity.

     

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  • A/B TEST SUPPORT

     

    A/B Test Support

    Websites don't test themselves. The effort needed to take an idea for an A/B test to the actual execution can be too great for lean internal teams. That's where we come in. Our team augments yours in order to draft the test details and success metrics, conceive the mockups and creative assets to visually communicate what this test should accomplish, then set up the workflow and results monitoring with key milestones along the way. We'll get your A/B tests on track.

     

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  • DATA ANALYSIS & INSIGHTS

     

    Data Analysis & Insights

    Yes, some A/B tests produce clear winners and losers. But most if not all have more nuanced results with insights that are only revealed by digging deeper into the data. We'll cover the main KPIs, but we also look at what the data says about your customer's behavior and what strategic decisions you should consider. Best of all, our team can look at the quantitative test data alongside qualitative voice-of-customer feedback to give context to the tests and show you the full story.

     

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  • EXECUTIVE PRESENTATIONS

     

    Executive Presentations

    As powerful and innovative as optimization tools are today, none can pop out a visual report that's ready for the boardroom. Yes, our team can go deep into the details of the test data, but we can also distill the insights into the key takeaways that an executive needs to know. After all, we aren't testing for testing's sake. We're testing to find insights that inform ways to drive your business forward. Before, during and after any tests, we can produce at-a-glance slides, clear one-sheets and full presentations that you can take to your leadership team and share across your organization.

     

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OPTIMIZATION STRATEGY

A/B TEST SUPPORT

DATA ANALYSIS & INSIGHTS

EXECUTIVE PRESENTATIONS

QUICK FORM

Send us quick details and what type of optimization support you need in our contact form.

SCHEDULE A CONSULTATION

We'll call you at your convenience and provide you with the service details, time and costs involved.

START THE PLAN

Our team will strategize on how to best help you accomplish your goals and put together next steps.

 

chris@datafordecks.com